How do you combine sustainability, marketing, and smart urban logistics? In this client story, we head to London to see how a sex-positive brand is making waves – and delivering its products – using Vok Business Cargo Bikes via the monthly bike subscription service from Blike.
PS. Watch the full video with the founder, Jack Gove on Youtube.
Key takeaways:
- SEX BRAND introduced the Vok cargo bike for fast daily deliveries while boosting on-street brand visibility in Central London.
- By not opting for vans or traditional couriers, SEX BRAND enjoys quick delivery times in the city center, increased flexibility, and real-time engagement with their audience on the street.
- With its eye-catching branding potential, the Vok bike doubles as a moving billboard, turning every delivery into a marketing moment – which is an amazing benefit for a small brand.
About SEX BRAND – positive and bold view on sexual wellness
SEX BRAND says loudly and proudly: “We’re not your dad’s condom!” Founded to bring an attitude of sex positivity to the market, the brand champions inclusivity, fun, and open conversations about sexual wellness.
Operating in London, SEX BRAND focuses on direct-to-consumer delivery, pop-up activations, and street-level engagement, ensuring their products and messaging reach their audience where they are.
Challenge: combining marketing and logistics in one smart move
Before partnering with Vok Bikes and Blike, SEX BRAND faced the same obstacles many small businesses encounter – but they wanted a smarter, more efficient way to tackle them all at once.
- How do you deliver products quickly to a highly concentrated audience in London’s congested city center? Would investing in a van make sense? Should they rely on third-party couriers? Or was there a more agile alternative?
- How do you build brand awareness at the same time as making deliveries? For a new brand, every moment on the street matters — visibility is not a “nice to have,” it’s essential.
- And finally, how can this be done in a sustainable, cost-efficient way without a heavy upfront investment?
“Until Vok, we didn’t have an integrated marketing and delivery system. We needed something that could link sales, operations, and marketing all in one. We wanted to be able to just roll up to any location or event and start selling.”
Solution: a mobile delivery + marketing powerhouse with Vok
SEX BRAND adopted a Vok premium electric cargo bike through Blike’s monthly rental service, giving them a flexible and fully supported solution for urban logistics. Key benefits of the solution include:
- Fast and flexible deliveries directly to London customers in congested areas. Vok is up to 75% faster and has more access in city centres compared to a car or a van.
- Opportunity to wrap the bike in their brand colours.
- Customizability for future activations – modular shelving, interior branding, and lighting will allow the bike to serve as a pop-up shop at parties, events, and festivals.
Results: increased visibility and efficient daily operations
For SEX BRAND, visibility is everything – and the results speak for themselves. While it’s difficult to put a number on brand awareness and street-level engagement, the impact is unmistakable: heads turn, conversations start, and the brand gets noticed.
- Faster, more flexible deliveries without relying on vans or third-party couriers – giving the team full control and ownership of their operations.
- Cost efficiency through a monthly rental model, avoiding high upfront investments and eliminating extra expenses such as fuel, parking fees, and congestion charges.
- Stronger presence in high-footfall urban areas, turning every ride into a live brand activation and amplifying awareness organically.
The highlights of using Vok?
Jack answers with a happy smirk on his face: “Firstly – I mean, riding it! It’s such fun! And the emotions are great. People smile, they point, they talk to you. It’s very rewarding.”
For a young, bold brand like SEX BRAND, visibility is everything – and the Vok bike delivers that effortlessly. Every ride through the streets of London is not just a delivery but a real-time brand activation.
“Probably for a brand new brand, the most difficult thing is getting noticed and getting people to pay attention to you. When I ride down the streets, I would say every 30 seconds or so, I hear my own brand name said back to me as people read what’s on the side of the bike.”
Looking ahead: fully branded experiences with Vok
SEX BRAND plans to customize the bikes with modular shelving, interior branding, and lighting, creating pop-up shops that can instantly sell products and engage customers at events and festivals.
“The bikes are step one. Next, we’re building them into full-on mobile brand activations that bring our products and messaging directly to our audience — fast, fun, and fully branded.”
Want to be the next success story? Write to us at [email protected] and get your very own Vok!
