Key takeaways:
- Donutelier by Roladin introduced a Vok cargo bike to manage daily logistics after opening its second location in Central London.
- Vok enables efficient transport of up to 300kg of frozen goods daily, ensuring product freshness and consistency across stores.
- By avoiding vans and third-party couriers, they’ve cut delivery time by 50%, eliminated fuel costs, and enjoy free parking.
- With the ‘made-for-urban-spaces’ functionality and custom branding options, the Vok bike doubles as an efficient logistics tool and a moving billboard on the streets of London.
About Donutelier – the art of donuts, delivered differently
Donutelier isn’t just a bakery—it’s an immersive culinary experience. Known for elevating the humble donut into an art form, Donutelier by Roladin brings visual flair and artisan flavor to Central London. As customer demand grew and their second location opened, maintaining the same standard of quality and freshness across locations became mission-critical.
The freshness challenge: smooth logistics across two busy locations without sacrificing quality
When Donutelier opened its second location, a new logistical challenge emerged: how to transport approximately 300 kilos of frozen goods daily from their flagship store to the new branch—efficiently, reliably, and without compromising product quality. The team needed a solution that could handle high volumes, preserve freshness, and reflect their brand values—all while avoiding the costs and inefficiencies of vans or third-party couriers.
The goal? Keep things fresh, fast, and in-house—without losing time, quality, or brand control.
Solution: a smarter, drier, more spacious ride with Vok
Donutelier chose a Vok premium electric cargo bike, fully branded in their signature aesthetic, to handle daily deliveries between their stores. The bike supports deliveries throughout the day, ensuring every donut is made from fresh, in-house ingredients—no compromise, no shortcuts.
The decision brought immediate benefits:
- The enclosed design protects goods from the weather, preserving product quality.
- Its large cargo volume makes it ideal for transporting large quantities without the need for multiple trips.
- Riders enjoy free parking and the ability to move quickly through cycle lanes and city traffic
“The Vok bike not only facilitates important daily operations in our business, but is beautifully branded and showcases our brand on the streets of Central London.”
—Théa Marks, C.O.O, Donutelier
Results: faster deliveries, lower costs, better visibility
Since integrating Vok into their workflow, Donutelier has seen measurable improvements across operations:
- Delivery time reduced by 50%
- No fuel or parking costs, thanks to electric power and citywide access
- Reliable delivery scheduling, fully in-house and on their terms which has also increased customer satisfaction
- Branded visibility throughout Central London, reinforcing the Donutelier name in high-footfall areas
What started as a logistical need quickly became a strategic asset—one that delivers on performance and brand presence alike.
Why was Vok Bikes the right choice?
The Donutelier team answers with three simple yet significant keywords:
- Easy to navigate
- Low costs
- Sustainable
Théa Marks, Chief Operating Officer at Donutelier, is pleased with how seamlessly Vok has integrated into their operations and the positive impact it continues to deliver.
“The bike allows us to transport our doughs and creams throughout the day from our onsite production at our flagship store to be baked fresh at our newer, second location—without compromising on product quality or freshness.
As a brand, it enables us to maintain the integrity of our products as we grow, while staying agile and responsive to daily customer demand. The bikes are efficient, brandable, and trackable, which made integrating them into our operations incredibly smooth.”
— Théa Marks, C.O.O, Donutelier
