Key takeaways:
- Doom Slice, a Detroit-style pizza startup in Dublin, replaced vans with a Vok XL cargo bike for daily logistics.
- Reduced round trips between their restaurant and production kitchen from 90 minutes to under 20 minutes.
- Lower costs, faster catering deliveries, and improved staff productivity.
- The Vok bike doubles as a branded, eye-catching presence on Dublin’s busy streets.
About Doom Slice – Detroit style pizza in Dublin
Doom Slice is a fast-growing food service startup bringing Detroit-style pizza to Dublin. With a popular city-center shop and a production kitchen just 1.5 km away, seamless logistics are critical. Beyond in-house supply runs, Doom Slice also offers white-label catering deliveries, requiring a flexible, efficient transport solution in a traffic-heavy city.
Challenge: traffic, parking, and lost time
Moving goods between two busy city-center locations and delivering large catering orders was difficult with a van. Dublin’s traffic congestion and limited parking often stretched a simple round trip into 90 minutes or more. Planning each delivery required extra time and resources, reducing productivity and increasing costs.
“We have a production kitchen approx 1.5KM away from our pizza shop in the heart of Dublin City. Traffic, deliveries, and parking with a van were always challenging.”
The goal? Keep operations simple, fast, and cost-efficient without being at the mercy of city traffic.
Solution: faster, cleaner, more efficient with Vok
Doom Slice introduced the Vok XL electric cargo bike to handle all trips between their restaurant and production kitchen, as well as catering deliveries. The results were immediate:
- Round trips reduced from over 90 minutes to less than 20 minutes.
- Easy door-to-door parking at both locations.
- Lower operational costs — no fuel, no parking fees.
- Increased staff efficiency thanks to shorter wait times and smoother workflows.
“Our Vok bike has transformed our operations by enabling our staff to transfer our goods more efficiently, save time, and enable expedited catering deliveries.”
Results: lower costs, faster deliveries, happier staff
Since adopting Vok, Doom Slice has seen major improvements across operations:
- Strong street presence, with customers frequently stopping to ask about the bike and the brand.
- 75% reduction in round-trip delivery times.
- Increased productivity as wait times dropped.
- Significant cost savings thanks to zero fuel use.
- Reliable, daily use with nearly 600 km covered in 8 months.
Why Vok Bikes?
The Doom Slice team highlights three main benefits that made them choose Vok:
🚀 Capacity – “We fill the back nearly every day.”
⚡ Battery life – one charge per week is sufficient for daily use.
👀 Brand visibility – “The design allows us to have a mobile reminder of our product and brand cruising around the city.”
Looking ahead
As Doom Slice expands to new locations, adding more Vok bikes to their fleet is already in the plan. For them, Vok is more than just a logistics tool — it’s a reliable partner for growth, sustainability, and brand visibility.
