{"id":320,"date":"2023-10-10T14:05:42","date_gmt":"2023-10-10T14:05:42","guid":{"rendered":"https:\/\/ef27c8e87c.testlink.ee\/?p=320"},"modified":"2025-09-11T10:19:45","modified_gmt":"2025-09-11T10:19:45","slug":"opinion-festival-vok-case-study","status":"publish","type":"post","link":"https:\/\/vokbikes.com\/no\/articles\/opinion-festival-vok-case-study\/","title":{"rendered":"Vok helps Opinion Festival move equipment and people with ease"},"content":{"rendered":"<ul class=\"wp-block-list\"> <li><strong>Who:<\/strong>\u00a0Opinion Festival \u2013 an annual open-air democracy festival<\/li>    <li>We rented cargo bikes to their team during the festival for quick\u00a0<strong>team transportation and deliveries on the festival grounds<\/strong>.<\/li>    <li><strong>Where:<\/strong>\u00a0Paide, Estonia<\/li>    <li><strong>Current vehicles:<\/strong>\u00a0personal cars, smaller deliveries on foot<\/li>    <li>Voking on 11-12 August 2023<\/li> <\/ul>    <h2 class=\"wp-block-heading\">Key takeaways:<\/h2>    <ul class=\"wp-block-list\"> <li>Due to the uniqueness and size of Opinion Festival\u2019s grounds, the team needed an alternative, light and flexible means of transportation for cargo and occasionally team members to various locations.<\/li>    <li>Personal cars used by the team in previous years were not only inconvenient to use during the festival due to traffic limitations but also not a good option for the festival keen on green and nature-friendly solutions. Using Vok electric cargo bikes addressed both issues neatly.<\/li>    <li>Vok bikes were in use on festival grounds over several days, from setting up of the open-air area until packing up. Bikes were Vok-branded and well-visible to thousands of festival visitors.<\/li>    <li>The festival team was\u00a0<strong>much more effective and flexible<\/strong>\u00a0due to the use of Vok cargo bikes.<\/li> <\/ul>    <h2 class=\"wp-block-heading\"><strong>Introduction<\/strong><\/h2>    <p><\/p>    <p>Opinion Festival is an annual open-air event that has found its way into people\u2019s calendars as well as hearts. Thousands of people come together in mid-August in the small town of Paide for two days of full-on discussions on a large variety of topics. For those two days, Paide turns into the coolest place in the whole of Estonia, with an increased concentration of smart and interesting people who create a very special intellectual atmosphere. Thanks to high-quality discussions, people involved in different areas have an opportunity to hear and better understand each other, which helps to look at many issues in a new way and help inform the work going forward.<\/p>    <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"436\" src=\"https:\/\/ef27c8e87c.testlink.ee\/wp-content\/uploads\/2023\/10\/53113986646_637ab06d4f_k-1024x436.jpg\" alt=\"Opinion Festival in Paide 2023\" class=\"wp-image-868\" srcset=\"https:\/\/vokbikes.com\/wp-content\/uploads\/2023\/10\/53113986646_637ab06d4f_k-1024x436.jpg 1024w, https:\/\/vokbikes.com\/wp-content\/uploads\/2023\/10\/53113986646_637ab06d4f_k-300x128.jpg 300w, https:\/\/vokbikes.com\/wp-content\/uploads\/2023\/10\/53113986646_637ab06d4f_k-768x327.jpg 768w, https:\/\/vokbikes.com\/wp-content\/uploads\/2023\/10\/53113986646_637ab06d4f_k-1536x653.jpg 1536w, https:\/\/vokbikes.com\/wp-content\/uploads\/2023\/10\/53113986646_637ab06d4f_k.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>    <h2 class=\"wp-block-heading\"><strong>Challenge<\/strong><\/h2>    <p>Setting up such a huge open-air event to host thousands of people in a small town presents the team with a number of challenges. One of those is quick and easy transportation for the team and cargo all over the festival grounds, which are big, picturesque (located around a medieval tower) and, due to the location on a hill, not so easily accessed. During the festival, motorised traffic in the area is banned.<\/p>    <h2 class=\"wp-block-heading\"><strong>Partnering up with Vok Bikes<\/strong><\/h2>    <p>In the summer of 2023, Vok Bikes offered cargo bikes to the festival team to provide a flexible solution that could be used throughout the whole festival period, in various landscapes and for various tasks.<\/p>    <p><strong>Kaarel Vene, Head of Area and Atmosphere<\/strong>&nbsp;of the Festival says that as he started out as an Opinion Festival team member, he was keen to find more environmentally friendly alternatives to personal cars, so enquiries were sent out to various companies providing electric cargo bikes. Some examples of these could be seen on the streets of Tallinn, would they work in a different setting the Opinion Festival is held in? Vok Bikes was the only one to respond to the request, and cooperation went on smoothly from there.<\/p>    <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/ef27c8e87c.testlink.ee\/wp-content\/uploads\/2023\/10\/53110741897_23f826236e_o-1024x683.jpg\" alt=\"\" class=\"wp-image-871\" srcset=\"https:\/\/vokbikes.com\/wp-content\/uploads\/2023\/10\/53110741897_23f826236e_o-1024x683.jpg 1024w, https:\/\/vokbikes.com\/wp-content\/uploads\/2023\/10\/53110741897_23f826236e_o-300x200.jpg 300w, https:\/\/vokbikes.com\/wp-content\/uploads\/2023\/10\/53110741897_23f826236e_o-768x512.jpg 768w, https:\/\/vokbikes.com\/wp-content\/uploads\/2023\/10\/53110741897_23f826236e_o-1536x1024.jpg 1536w, https:\/\/vokbikes.com\/wp-content\/uploads\/2023\/10\/53110741897_23f826236e_o-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>    <h2 class=\"wp-block-heading\"><strong>Handling equipment and moving team members with ease<\/strong><\/h2>    <p>For the festival team, Kaarel says, opportunities to integrate cargo bikes into their work were not apparent at the start, but this changed quickly. Thanks to Vok Bikes, hundreds of short, unnecessary and rather counter-productive trips by car were avoided, as cargo bikes could handle any transportation task the team had to face. Delivering equipment (even some larger pieces) to desired locations even during car ban, also moving team members around the area in a quick and flexible way was so much easier, even in uneven landscapes and in tight crowds. So the Festival team did not need long to appreciate the benefits of cargo bikes.<\/p>    <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/ef27c8e87c.testlink.ee\/wp-content\/uploads\/2023\/10\/vok-bikes_53109476169_o-683x1024.jpg\" alt=\"\" class=\"wp-image-877\" srcset=\"https:\/\/vokbikes.com\/wp-content\/uploads\/2023\/10\/vok-bikes_53109476169_o-683x1024.jpg 683w, https:\/\/vokbikes.com\/wp-content\/uploads\/2023\/10\/vok-bikes_53109476169_o-200x300.jpg 200w, https:\/\/vokbikes.com\/wp-content\/uploads\/2023\/10\/vok-bikes_53109476169_o-768x1152.jpg 768w, https:\/\/vokbikes.com\/wp-content\/uploads\/2023\/10\/vok-bikes_53109476169_o-1024x1536.jpg 1024w, https:\/\/vokbikes.com\/wp-content\/uploads\/2023\/10\/vok-bikes_53109476169_o-1365x2048.jpg 1365w, https:\/\/vokbikes.com\/wp-content\/uploads\/2023\/10\/vok-bikes_53109476169_o-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>    <p>On the varied terrain of the festival ground, there was nothing Vok Bikes couldn\u2019t handle. Grass or pebbles, going up and down the hill, and some slippery areas were no issues for the bikes at all. Good suspension added certain comfort for the rider.<\/p>    <p>While the bikes were reserved for designated tasks and people only, those taking a ride were noticed to always have a smile on their faces. The visitors noticed Vok Bikes around as well, heads turning with excitement, some approaching to ask for a ride. As the bikes were sometimes used outside the festival area, town folk paid their share of attention, with kids often waving at a Vok Bike passing by.<\/p>    <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/ef27c8e87c.testlink.ee\/wp-content\/uploads\/2023\/10\/53109300848_94a74c4123_k-683x1024.jpg\" alt=\"\" class=\"wp-image-880\" srcset=\"https:\/\/vokbikes.com\/wp-content\/uploads\/2023\/10\/53109300848_94a74c4123_k-683x1024.jpg 683w, https:\/\/vokbikes.com\/wp-content\/uploads\/2023\/10\/53109300848_94a74c4123_k-200x300.jpg 200w, https:\/\/vokbikes.com\/wp-content\/uploads\/2023\/10\/53109300848_94a74c4123_k-768x1152.jpg 768w, https:\/\/vokbikes.com\/wp-content\/uploads\/2023\/10\/53109300848_94a74c4123_k-1024x1536.jpg 1024w, https:\/\/vokbikes.com\/wp-content\/uploads\/2023\/10\/53109300848_94a74c4123_k.jpg 1365w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>    <h2 class=\"wp-block-heading\"><strong>Key advantages of Vok cargo bikes<\/strong><\/h2>    <p>According to Kaarel, three&nbsp;<strong>main advantages of Vok cargo bikes<\/strong>&nbsp;for the Festival were:<\/p>    <ul class=\"wp-block-list\"> <li><strong>User-friendliness<\/strong>\u00a0\u2013 the bikes are easy to use for almost any person and in very different conditions;<\/li>    <li><strong>Environmental aspect<\/strong>\u00a0\u2013 as Vok Bikes used at the festival were charged using solar panels located on site, the environmental footprint was minimal;<\/li>    <li><strong>Speed and flexibility<\/strong>\u00a0\u2013 hop on \u2013 hop off light means of transportation helped to avoid unnecessary use of cars.<\/li> <\/ul>    <div class=\"wp-block-image\"> <figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"\/wp-content\/uploads\/2023\/10\/53110741972_43f02c761b.jpg\" alt=\"\" class=\"wp-image-887\" srcset=\"\/wp-content\/uploads\/2023\/10\/53110741972_43f02c761b.jpg 683w, https:\/\/ef27c8e87c.testlink.ee\/wp-content\/uploads\/2023\/10\/53110741972_43f02c761b-200x300.jpg 200w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\"><\/figure><\/div>    <p>The Opinion Festival team would like to thank Kadri, Sander and Marten from the Vok Bikes team for delivering the bikes to Paide for the festival, and for being supportive in every possible way. From Festival\u2019s team point of view, the Festival has acquired an amazing partner and an environmentally friendly means of transportation to be used in the following years.<\/p>    <h2 class=\"wp-block-heading has-text-align-center\">Looking to up your open-air festival game?<\/h2>    <div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\/\">CONTACT US<\/a><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Key takeaways: Introduction Opinion Festival is an annual open-air event that has found its way into people\u2019s calendars as well as hearts. Thousands of people come together in mid-August in the small town of Paide for two days of full-on discussions on a large variety of topics. For those two days, Paide turns into the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[88],"class_list":["post-320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-case-study-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vok helps Opinion Festival move equipment and people with ease | Vok Bikes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vokbikes.com\/articles\/opinion-festival-vok-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vok helps Opinion Festival move equipment and people with ease | Vok Bikes\" \/>\n<meta property=\"og:description\" content=\"Key takeaways: Introduction Opinion Festival is an annual open-air event that has found its way into people\u2019s calendars as well as hearts. 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