{"id":359,"date":"2022-09-09T16:13:36","date_gmt":"2022-09-09T16:13:36","guid":{"rendered":"https:\/\/ef27c8e87c.testlink.ee\/?p=359"},"modified":"2025-09-11T10:16:46","modified_gmt":"2025-09-11T10:16:46","slug":"mathem-stockholm-case-study","status":"publish","type":"post","link":"https:\/\/vokbikes.com\/fr-be\/articles\/mathem-stockholm-case-study\/","title":{"rendered":"How Mathem brings groceries to your door in Stockholm in 30 minutes"},"content":{"rendered":"<h4 class=\"wp-block-heading\">A case study<\/h4>    <ul class=\"wp-block-list\"> <li><strong>Who:&nbsp;<\/strong><a href=\"https:\/\/www.mathem.se\/mathem-express\" target=\"_blank\" rel=\"noreferrer noopener\">Mathem Express<\/a>&nbsp;e-Grocery provider&nbsp;<\/li>    <li><strong>Their couriers use Voks for express grocery delivery in the city centre<\/strong><\/li>    <li><strong>Where:<\/strong>&nbsp;Central Stockholm, Sweden<\/li>    <li><strong>Current vehicles:<\/strong>&nbsp;long-tail electric cargo bikes and Vok electric delivery bikes&nbsp;<\/li>    <li><strong>Voking since:<\/strong>&nbsp;March 2022&nbsp;<\/li> <\/ul>    <p><strong>Key takeaways:&nbsp;<\/strong><\/p>    <ul class=\"wp-block-list\"> <li>Using zero-emission Voks supports Mathem\u2019s&nbsp;<strong><a href=\"\/articles\/co2-emissions-comparison-car-vs-e-cargo-bike\/\" target=\"_blank\" rel=\"noreferrer noopener\">sustainability goals<\/a><\/strong>, also their focus on providing&nbsp;<strong>sustainable working conditions<\/strong>. Eco-friendly delivery vehicles have been a&nbsp;<strong>positive surprise to their customers<\/strong>&nbsp;as well.&nbsp;<\/li>    <li>Vok is optimal for last-mile delivery and using couriers and cargo bikes was a conscious decision. It\u2019s the&nbsp;<strong>fastest option compared to cars<\/strong>&nbsp;or delivery robots.<\/li>    <li>Also,&nbsp;<a href=\"https:\/\/vokbikes.com\/vok-bike\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vok<\/a>\u2019s built-in compartment is<strong>&nbsp;just the right size to carry several orders at once<\/strong>&nbsp;which you can\u2019t do with bikes and backpacks.&nbsp;<\/li>    <li>Mathem Express&nbsp;<strong>couriers mostly prefer Vok over the other cargo bike<\/strong>, because Vok is faster, handles uneven grounds better and has good weather protection.&nbsp;<\/li> <\/ul>    <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/ef27c8e87c.testlink.ee\/wp-content\/uploads\/2022\/09\/BILD-2-s-RGB-1-1024x768.jpg\" alt=\"\" class=\"wp-image-982\" srcset=\"https:\/\/vokbikes.com\/wp-content\/uploads\/2022\/09\/BILD-2-s-RGB-1-1024x768.jpg 1024w, https:\/\/vokbikes.com\/wp-content\/uploads\/2022\/09\/BILD-2-s-RGB-1-300x225.jpg 300w, https:\/\/vokbikes.com\/wp-content\/uploads\/2022\/09\/BILD-2-s-RGB-1-768x576.jpg 768w, https:\/\/vokbikes.com\/wp-content\/uploads\/2022\/09\/BILD-2-s-RGB-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Mathem Express couriers mostly prefer Vok over the other cargo bike.<\/figcaption><\/figure>    <h2 class=\"wp-block-heading\">Using e-cargo bikes supports Mathem\u2019s&nbsp;sustainability goals<\/h2>    <p>Mathem is Sweden\u2019s leading e-Groceries platform, covering 55% of Sweden\u2019s households. At the beginning of 2022, Mathem introduced Mathem Express, a new grocery delivery service that brings groceries to your doorstep within 30 minutes. Currently, they service households in S\u00f6dermalm, Reimersholme and L\u00e5ngholmen in central Stockholm but they plan to expand to other parts of Stockholm and beyond.&nbsp;<\/p>    <p>Mathem Express offers thousands of items from Mathem\u2019s standard range at the same prices as in regular Mathem stores. The selection includes anything from fresh fruit and vegetables, bakery products and prepared meals, to pharmacy products. They currently have free shipping on all express orders and the service has been immensely well-received by the public.&nbsp;<\/p>    <p><strong>Simon Fellin, the Senior Product Manager of Mathem Express<\/strong>&nbsp;says that their goal is to make their customers\u2019 lives easier so they have time for the things that are really important in life. Valuing the important things in life is also reflected in their choice of delivery fleet, the conditions of their couriers and long-term plans.&nbsp;<\/p>    <p>Mathem wants to have fossil-free transport already this year and achieve net zero CO2 emissions by 2030. All couriers are Mathem employees with a collective agreement and guaranteed good conditions. Their fleet only consists of zero-emission electric delivery bikes \u2013 currently, they own 6 long-tail e-cargo bikes and 6 Vok bikes but the number is constantly growing. The best possible vehicles also support Mathem\u2019s focus on providing sustainable working conditions \u2013 and social sustainability in general.&nbsp;<\/p>    <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/ef27c8e87c.testlink.ee\/wp-content\/uploads\/2022\/09\/BILD-4-FULL-s-RGB--1024x768.jpg\" alt=\"\" class=\"wp-image-986\" srcset=\"https:\/\/vokbikes.com\/wp-content\/uploads\/2022\/09\/BILD-4-FULL-s-RGB--1024x768.jpg 1024w, https:\/\/vokbikes.com\/wp-content\/uploads\/2022\/09\/BILD-4-FULL-s-RGB--300x225.jpg 300w, https:\/\/vokbikes.com\/wp-content\/uploads\/2022\/09\/BILD-4-FULL-s-RGB--768x576.jpg 768w, https:\/\/vokbikes.com\/wp-content\/uploads\/2022\/09\/BILD-4-FULL-s-RGB-.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Mathem seeks to offer a sustainable service both in terms of the environment and its employees\u2019 working conditions.<\/figcaption><\/figure>    <h2 class=\"wp-block-heading\">Vok has an optimal size for last-mile delivery&nbsp;<\/h2>    <p>Simon says that he\u2019s an avid fan of light electric vehicles and uses a cargo bike himself for anything from shopping to picking up his two kids from preschool. Vok was on his radar since its launch: \u201cUsing couriers and cargo bikes was a conscious decision. We can\u2019t service people under 30 minutes with cars or delivery robots in S\u00f6dermalm. A bike is the fastest option and is also completely emissions-free. Our biggest delivery distance is about 2 kilometres and a cargo bike is an optimal option for last-mile delivery.\u201d&nbsp;<\/p>    <p>\u201cYet, to get any type of efficiency and profitability, you need to carry several orders at once. With larger vehicles we can deliver much more efficiently than with bikes and backpacks,\u201d he continues.<\/p>    <blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"> <p>\u201cOur couriers make 1-5 deliveries in one round and go out for 30-60 minutes at a time. Vok\u2019s built-in compartment is just the right size and very convenient to use.\u201d&nbsp;<\/p> <cite>Simon Fellin, the Senior Product Manager of Mathem Express<\/cite><\/blockquote>    <h2 class=\"wp-block-heading\">Handling winter and rough conditions&nbsp;<\/h2>    <p>Mathem Express bikes are all in rotation and rarely out at once, so there\u2019s no problem with charging the batteries or other maintenance. Even when something happens to one bike, the courier can just take the next one. But Simon notes that couriers mostly prefer Vok: \u201cIt can be a bit faster to use the bike for some routes but otherwise Vok is the preferred vehicle. Especially in Gamla stan with its cobblestone roads, Vok\u2019s dual wishbone suspension is irreplaceable on uneven grounds and bad conditions.\u201d&nbsp;<\/p>    <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/ef27c8e87c.testlink.ee\/wp-content\/uploads\/2022\/05\/Vok-Bikes-kaubarattad-Mathem-Express-kojutarneid-tegemas.-Foto-autor-Viktor-Fremling-1024x683.jpg\" alt=\"Vok cargo bike in Stockholm delivering Mathem groceries\" class=\"wp-image-762\" srcset=\"https:\/\/vokbikes.com\/wp-content\/uploads\/2022\/05\/Vok-Bikes-kaubarattad-Mathem-Express-kojutarneid-tegemas.-Foto-autor-Viktor-Fremling-1024x683.jpg 1024w, https:\/\/vokbikes.com\/wp-content\/uploads\/2022\/05\/Vok-Bikes-kaubarattad-Mathem-Express-kojutarneid-tegemas.-Foto-autor-Viktor-Fremling-300x200.jpg 300w, https:\/\/vokbikes.com\/wp-content\/uploads\/2022\/05\/Vok-Bikes-kaubarattad-Mathem-Express-kojutarneid-tegemas.-Foto-autor-Viktor-Fremling-768x512.jpg 768w, https:\/\/vokbikes.com\/wp-content\/uploads\/2022\/05\/Vok-Bikes-kaubarattad-Mathem-Express-kojutarneid-tegemas.-Foto-autor-Viktor-Fremling-1536x1024.jpg 1536w, https:\/\/vokbikes.com\/wp-content\/uploads\/2022\/05\/Vok-Bikes-kaubarattad-Mathem-Express-kojutarneid-tegemas.-Foto-autor-Viktor-Fremling.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Vok e-cargo bikes deliver Mathem groceries in Stockholm<\/figcaption><\/figure>    <p>Simon has driven Vok himself several times and says it\u2019s good fun: \u201cThe ride is smooth, the battery lasts for a full day and you have a good overview of your surroundings. There are some minor inconveniences but Vok\u2019s latest model has greatly improved since the beginning.\u201d&nbsp;<\/p>    <p>He also points out that weather protection is a must in Sweden: \u201cWe want our couriers to feel good and make deliveries with a smile on their faces. We know that Voks are up to the wintertime \u2013 we got them in March when it was still very snowy and cold and they handled it really well. Vok is covered and has a floor so the rider is more protected from the wind and other elements.\u201d&nbsp;<\/p>    <h2 class=\"wp-block-heading\">Voks have been a great experience for Mathem and their customers&nbsp;<\/h2>    <p>Setting up Mathem fleet had a somewhat rocky start, but Simon says that Vok\u2019s team was really supportive and responsive in every possible way. Using Voks has also enforced Mathem Express\u2019s positive image among their customers and in the streets in general. \u201cThe customers have been pleasantly surprised by the vehicles. They\u2019re happy to know that their delivery isn\u2019t a burden on the environment,\u201d explains Simon.&nbsp;<\/p>    <p>Simon believes that we\u2019ll be seeing an explosive rise in cargo bike popularity in upcoming years:<\/p>    <blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"> <p>\u201cIt\u2019s an optimal vehicle for medium-sized deliveries in dense urban areas \u2013 it\u2019s just not yet a very well known or available option. For a breakthrough, we need more supply and a decent price point, but Vok already offers that.\u201d<\/p> <cite>Simon Fellin, the Senior Product Manager of Mathem Express<\/cite><\/blockquote>    <p>\u201cWhen we get a critical number of cargo bikes on the streets, the crowds will follow.\u201d To anyone still hesitant about cargo bikes he says: \u201cJust do it! Try it out and get feedback from the couriers. It\u2019s worth investing in good tools!\u201d&nbsp;<\/p>    <p><strong>Interested?&nbsp;<a href=\"\/contact-sweden\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a demo<\/a>&nbsp;or send us your questions!<\/strong><\/p>    <p><\/p>","protected":false},"excerpt":{"rendered":"<p>A case study Key takeaways:&nbsp; Using e-cargo bikes supports Mathem\u2019s&nbsp;sustainability goals Mathem is Sweden\u2019s leading e-Groceries platform, covering 55% of Sweden\u2019s households. At the beginning of 2022, Mathem introduced Mathem Express, a new grocery delivery service that brings groceries to your doorstep within 30 minutes. Currently, they service households in S\u00f6dermalm, Reimersholme and L\u00e5ngholmen in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[88],"class_list":["post-359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-case-study-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Mathem brings groceries to your door in Stockholm in 30 minutes | Vok Bikes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vokbikes.com\/articles\/mathem-stockholm-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Mathem brings groceries to your door in Stockholm in 30 minutes | Vok Bikes\" \/>\n<meta property=\"og:description\" content=\"A case study Key takeaways:&nbsp; Using e-cargo bikes supports Mathem\u2019s&nbsp;sustainability goals Mathem is Sweden\u2019s leading e-Groceries platform, covering 55% of Sweden\u2019s households. 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